Privacy Policy

Last Updated: August 28, 2026

Kona Brand (“Kona Brand,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit www.thekonabrand.com, purchase our products, communicate with us, or otherwise interact with Kona Brand (collectively, the “Services”).

By using our Services, you acknowledge the practices described in this Privacy Policy.

1. Personal Information We Collect

The information we collect depends on how you interact with Kona Brand.

Information You Provide to Us

We may collect information that you provide directly to us, including:

• Name

• Email address

• Phone number

• Billing and shipping address

• Order and purchase information

• Account information, if you create a customer account

• Communications you send to us

• Product reviews, feedback, photos, or other content you choose to submit

• Marketing preferences, including email or SMS preferences

Payment Information

When you make a purchase, payment information is processed by our payment providers. Kona Brand does not directly store complete credit or debit card numbers.

Information Collected Automatically

When you visit our website, we and the technology providers we use may automatically collect certain information about your device and your interaction with our website, including:

• IP address

• Browser and device type

• Operating system

• Pages viewed

• Products viewed

• Items added to your cart

• Checkout activity

• Referring website or advertising source

• Approximate geographic location

• Dates and times of visits

• Interactions with our emails or advertisements

We may collect this information through cookies, pixels, tags, web beacons, software development kits, and similar technologies.

2. How We Use Personal Information

We may use personal information to:

• Process and fulfill orders

• Process payments

• Arrange shipping and delivery

• Provide order confirmations, tracking information, and other transactional communications

• Process returns and exchanges

• Provide customer service

• Maintain customer accounts

• Respond to questions and requests

• Send marketing emails or text messages where permitted by law

• Personalize your shopping experience

• Recommend products that may interest you

• Understand how customers use our website

• Measure the effectiveness of our advertising and marketing

• Create and improve advertising campaigns

• Prevent fraud, abuse, and other unauthorized activity

• Improve our products, website, customer experience, and business operations

• Comply with legal, tax, accounting, and regulatory requirements

• Protect our rights and the rights of our customers and others

3. Shopify

Our online store is hosted by Shopify.

Shopify provides the ecommerce technology that allows us to operate our website, process orders, manage customer information, and provide other ecommerce services.

When you interact with our store, Shopify may process personal information on our behalf and, depending on the Shopify features enabled on our store, may process certain information for its own services.

You can learn more about Shopify's privacy practices by reviewing Shopify's consumer privacy policy.

4. Cookies and Similar Technologies

We use cookies and similar technologies to operate our website and understand how customers interact with it.

These technologies may be used for purposes such as:

• Remembering items in your shopping cart

• Keeping the website functioning properly

• Remembering your preferences

• Measuring website traffic and performance

• Understanding which products and pages customers are interested in

• Measuring advertising performance

• Personalizing advertisements

• Preventing fraud and maintaining security

Some cookies are necessary for our website to work. Others are used for analytics, marketing, and advertising.

You may be able to control cookies through your browser settings or through privacy controls made available on our website. Blocking certain cookies may affect how some parts of our website function.

5. Advertising and Analytics

We use online advertising and analytics services to understand our customers, measure our marketing performance, and promote Kona Brand.

These services may include platforms such as Meta (Facebook and Instagram), Google, Shopify, and other marketing or analytics providers.

These companies may use cookies, pixels, or similar technologies to collect information about your interactions with our website and advertisements.

For example, this information may help us understand whether someone who saw a Kona Brand advertisement later visited our website or purchased a product.

Advertising providers may also use information collected through our website to help deliver advertisements that are more relevant to you.

Depending on where you live, certain disclosures of personal information for personalized or cross-context behavioral advertising may legally be considered “sharing,” “selling,” or “targeted advertising,” even when no money is exchanged for the information.

Where required by applicable law, you may have the right to opt out of these uses of your personal information.

6. Email and SMS Marketing

If you choose to subscribe to our marketing communications, we may send you information about:

• New products

• Promotions and discounts

• Product restocks

• Events

• Brand news

• Special offers

You may unsubscribe from marketing emails at any time by using the unsubscribe link included in our emails.

If we offer SMS marketing, you may opt out of marketing text messages by following the opt-out instructions included in those messages.

Even if you opt out of marketing communications, we may still contact you regarding your orders, customer service requests, account, or other non-marketing matters.

7. How We Disclose Personal Information

We may disclose personal information to companies that help us operate Kona Brand, including:

• Shopify and ecommerce technology providers

• Payment processors

• Shipping carriers and fulfillment providers

• Email and SMS marketing providers

• Advertising platforms

• Analytics providers

• Customer review platforms

• Website hosting and technology providers

• Customer service providers

• Professional advisors such as accountants, attorneys, and consultants

We provide these parties with information as reasonably necessary for them to perform services for us or as otherwise permitted by law.

We may also disclose personal information:

• When you direct or authorize us to do so

• To comply with applicable laws, subpoenas, court orders, or lawful government requests

• To investigate fraud, security issues, or illegal activity

• To protect the rights, safety, and property of Kona Brand, our customers, or others

• In connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction

8. Sale, Sharing, and Targeted Advertising

Kona Brand does not sell customer personal information in the traditional sense of selling customer lists for money.

However, some privacy laws define the terms “sale” or “sharing” more broadly.

For example, allowing advertising partners to receive information through advertising pixels or similar technologies in order to provide personalized advertising may be considered “sharing,” “selling,” or “targeted advertising” under certain state privacy laws.

Where applicable law provides you with the right to opt out of these practices, you may exercise that right through the privacy controls or data-sharing opt-out tools available on our website or by contacting us.

Where required by applicable law and supported by our systems, we also recognize qualifying browser-based opt-out signals, such as Global Privacy Control.

9. Your Privacy Rights

Depending on where you live, you may have certain rights regarding your personal information.

These may include the right to:

• Request access to personal information we maintain about you

• Request correction of inaccurate personal information

• Request deletion of certain personal information

• Receive a copy of certain personal information

• Opt out of certain uses of personal information for targeted advertising

• Opt out of certain “sales” or “sharing” of personal information as those terms are defined under applicable law

• Withdraw consent where processing is based on consent

• Appeal certain decisions regarding a privacy request

These rights are subject to applicable law and may not apply in every situation.

To submit a privacy request, please contact us using the information listed below.

We may need to verify your identity before completing your request.

We will not unlawfully discriminate against you for exercising your privacy rights.

10. Data Retention

We retain personal information for as long as reasonably necessary to:

• Provide our Services

• Maintain your customer relationship with us

• Complete transactions

• Maintain business and accounting records

• Comply with tax, legal, and regulatory obligations

• Resolve disputes

• Prevent fraud

• Enforce our agreements

The amount of time we retain information may vary depending on the type of information and why it was collected.

11. Security

We take reasonable administrative, technical, and organizational measures intended to protect personal information.

However, no website, electronic communication, database, or method of storing information can be guaranteed to be completely secure.

You should therefore use reasonable care when providing information online.

12. Children's Privacy

Our website and products are intended for a general audience and are not directed toward children under the age of 13.

We do not knowingly collect personal information from children under 13.

If you believe that a child has provided personal information to us, please contact us so that we can take appropriate steps.

We do not knowingly sell or share the personal information of individuals under 16 for purposes covered by applicable privacy laws.

13. User-Generated Content and Reviews

You may have the opportunity to submit product reviews, photographs, comments, or other content.

If you choose to submit content that is displayed publicly on our website, that information may be visible to other visitors.

Please avoid including personal or sensitive information in publicly posted content that you do not want others to see.

14. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

We are not responsible for the privacy, security, or content practices of third-party websites.

We encourage you to review the privacy policies of any third-party website or service you visit.

15. International Visitors

Kona Brand is based in the United States.

If you access our Services from outside the United States, your personal information may be transferred to, stored in, or processed in the United States and other countries where our service providers operate.

Where required by applicable law, appropriate safeguards may be used for international transfers of personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in:

• Our business practices

• Our website or technology

• The services we use

• Applicable privacy laws or regulations

When we update this Privacy Policy, we will change the “Last Updated” date at the top of this page.

We encourage you to review this Privacy Policy periodically.

17. Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise a privacy right, please contact us at:

Kona Brand
153 Prospect Street
Marshfield Hills, MA 02051
United States

Email: thekonabrand@gmail.com
Phone: 781-733-4381