each one unique

fun flannels that
make you smile

Stand out in a sea of dull

Committed to quality

shop the whole

Made specifically for cool people like you

Made for fun-ction

Fun Flannel

More than just eye candy

more than just cool clothes

Live your best
care-filled life

Connect with what you care about


People often say they want to live a care-free life, but at Kona Brand we choose to live a care-filled life surrounded by people and things we care deeply about. One thing I care about is my rescue dog, Kona, and that's why with each Kona Brand purchase, 10% of the profits will go towards finding a home for rescue dogs.

Help us find a home for EVERY dog!

where Style meets good vibes

Hat collection

These hats make for the perfect cherry on top of any outfit and this fresh take on trucker styles will give you the best-look-of-your-life vibes, all day, every day.