each one unique

YOUR NEW FAVORITE FLANNEL

Stand out in a sea of dull

Committed to quality

shop the whole
collection

Made specifically for cool people like you

Made for fun-ction

Fun Flannel
Features

More than just eye candy

more than just cool clothes

Live your best
care-filled life

Connect with what you care about

WELCOME TO KONA BRAND

Kona Brand is an apparel company that makes fun Winter flannels by combining the feel of traditional flannels with the flair of Hawaiian shirts.

People often say they want to live a care-free life, but at Kona Brand we choose to live a care-filled life surrounded by people and things we care deeply about. One thing I care about is my rescue dog, Kona, and that's why with each Kona Brand purchase, 10% of the profits will go towards finding a home for rescue dogs.

Help us find a home for EVERY dog!